New Balance 550 “Forever Yours”

The Rich Paul x New Balance 550 "Forever Yours" is the second collaboration between the sports agent and New Balance on the popular retro basketball sneaker. Rich Paul is the founder of Klutch Sports Group, the agency that represents several high-profile athletes including LeBron James. His first New Balance 550 project was released in 2021 before the pair teamed up to create the “Forever Yours” 550 colorway in 2023. The “Forever Yours” is inspired by the youthful feeling of one’s first love, whether that be with a hobby, a person, or otherwise. The shoe features a purple, pink, and navy color scheme. A light pink “N” logo appears on the side while “550” branding is embroidered on the lateral side of the forefoot. “Rich Paul” detailing is seen on the tongue.